March 14th, 2005By Naomi Klein Sure, there is a certain irony in being urged to get off the couch by the company that popularised the "drive-thru", helpfully allowing customers to consume a bagged heart attack without having to get out of the car and walk to the counter. And there is a similar irony to Bush urging the people of the Middle East to remove "the mask of fear" because "fear is the foundation of every dictatorial regime", when that fear is the direct result of US decisions to install and arm the regimes that have systematically terrorised for decades. But since both campaigns are exercises in rebranding, that means facts are besides the point. The Bush administration has long been enamoured of the idea that it can solve complex policy challenges by borrowing cutting-edge communications tools from its heroes in the corporate world. The Irish rock star Bono has recently been winning unlikely fans in the White House by framing world poverty as an opportunity for US politicians to become better marketers. "Brand USA is in trouble ...

14 March, 2005

March 10th, 2005By Naomi Klein It started off as a joke and has now become vaguely serious: the idea that Bono might be named president of the World Bank. US Treasury Secretary John Snow recently described Bono as "a rock star of the development world," adding, "He's somebody I admire." The job will almost certainly go to a US citizen, one with even weaker credentials, like Paul Wolfowitz. But there is a reason Bono is so admired in the Administration that the White House might just choose an Irishman. As frontman of one of the world's most enduring rock brands, Bono talks to Republicans as they like to see themselves: not as administrators of a diminishing public sphere they despise but as CEOs of a powerful private corporation called America. "Brand USA is in trouble...

10 March, 2005

February 10th, 2005By Naomi Klein The Iraqi people gave America the biggest 'thank you' in the best way we could have hoped for." Reading this election analysis from Betsy Hart, a columnist for the Scripps Howard News Service, I found myself thinking about my late grandmother. Half blind and a menace behind the wheel of her Chevrolet, she adamantly refused to surrender her car keys. She was convinced that everywhere she drove (flattening the house pets of Philadelphia along the way) people were waving and smiling at her. "They are so friendly!" We had to break the bad news. "They aren't waving with their whole hand, Grandma—just with their middle finger." So it is with Betsy Hart and the other near-sighted election observers: They think the Iraqi people have finally sent America those long-awaited flowers and candies, when Iraq's voters just gave them the (purple) finger. The election results are in: Iraqis voted overwhelmingly to throw out the US-installed government of Iyad Allawi, who refused to ask the United States to leave. A decisive majority voted for the United Iraqi Alliance; the second plank in the UIA platform calls for "a timetable for the withdrawal of the multinational forces from...

10 February, 2005

December 24th, 2004By Naomi Klein So it turns out Pottery Barn doesn't even have a rule that says, "You break it, you own it." According to a company spokesperson, "in the rare instance that something is broken in the store, it's written off as a loss." Yet the nonexistent policy of a store selling $80 corkscrews continues to wield more influence in the United States than the Geneva Conventions and the US Army's Law of Land Warfare combined. As Bob Woodward has noted, Colin Powell invoked "the Pottery Barn rule" before the invasion, while John Kerry pledged his allegiance to it during the first presidential debate. And the imaginary rule is still the favored blunt instrument with which to whack anyone who dares to suggest that the time has come to withdraw troops from Iraq: Sure the war is a disaster, the argument goes, but we can't stop now—you break it, you own it. Though not invoking the chain store by name, Nicholas Kristof laid out this argument in a recent New York Times column. "Our mistaken invasion has left millions of Iraqis desperately vulnerable, and it would be inhumane to abandon them now. If we stay in Iraq, there...

24 December, 2004

December 4th, 2004By Naomi Klein David T Johnson,Acting AmbassadorThe US Embassy, LondonDear Mr Johnson,On November 26, your Press Counselor sent a letter to the Guardian taking strong exception to a sentence in my column of the same day. The sentence read: "In Iraq, US forces and their Iraqi surrogates are no longer bothering to conceal attacks on civilian targets and are openly eliminating anyone—doctors, clerics, journalists—who dares to count the bodies." Of particular concern was the word "eliminating." The letter from your office suggested that my charge was "baseless" and asked the Guardian either to withdraw it, or provide "evidence of this extremely grave accusation." It is quite rare for US Embassy officials to openly involve themselves in the free press of a foreign country so I took the letter extremely seriously. But while I agree that the accusation is grave, I have no intention of withdrawing it. Here, instead, is the evidence you requested. In April, US forces laid siege to Fallujah in retaliation for the gruesome killings of four Blackwater employees. The operation was a failure, with US troops eventually handing the city back to resistance forces. The reason for the withdrawal was that the siege attack on...

04 December, 2004

November 30th, 2004By Naomi Klein Jeremy Hinzman tells me that he's thinking about going to Ottawa to join today's protests against George W. Bush. But if he does, he won't be giving any fiery speeches. "It's not a good time for that," he observes. That's wise. Next week, the 25-year-old will appear before Canada's Immigration and Refugee Board. He will argue that as a soldier with the 82nd Airborne Division who refused to fight in Iraq, he should be granted refugee status in Canada. Hinzman's lawyer, Jeffry House, had planned to hinge the case on the argument that the war itself was illegal because it lacked UN approval. They had an army of experts lined up, but last week they got the bad news: the Canadian government had intervened and the board ruled that the legality of the war is "irrelevant" to the case. Now House will argue that Hinzman is a political refugee because he is refusing to fight in a war in which violations of international law are systemic, from torture in Abu Ghraib to attacks on civilians areas. Testifying on Hinzman's behalf will be former Marine Sgt. Jimmy Massey, who served in Iraq during the initial invasion....

30 November, 2004

November 24th, 2004By Naomi Klein Iconic images inspire love and hate, and so it is with the photograph of James Blake Miller, the 20 year old Marine from Appalachia who has been christened "the face of Fallujah" by pro-war pundits and the "The Marlboro Man" by pretty much everyone else. Reprinted in over a hundred newspapers, the Los Angeles Times photograph shows Miller "after more than 12 hours of nearly non-stop deadly combat" in Fallujah, his face coated in war paint, a bloody scratch on his nose, and a freshly lit cigarette hanging from his lips. Gazing lovingly at Miller, Dan Rather informed his viewers that, "For me, this one's personal…This is a warrior with his eyes on the far horizon, scanning for danger. See it. Study it. Absorb it. Think about it. Then take a deep breath of pride. And if your eyes don't dampen, you're a better man or woman than I." A few days later, the L.A. Times declared that its photo had "moved into the realm of the iconic." In truth, the image just feels iconic because it is so laughably derivative: it's a straight-up rip-off of the most powerful icon in American advertising (the Marlboro...

24 November, 2004

November 9th, 2004By Naomi Klein P. Diddy announced on the weekend that his "Vote or Die" campaign will live on. The hip-hop mogul's voter-registration drive during the U.S. presidential elections was, he said, merely "phase one, step one for us to get people engaged." Fantastic. I have a suggestion for phase two: P. Diddy, Ben Affleck, Leonardo DiCaprio and the rest of the self-described "Coalition of the Willing" should take their chartered jet and fly to Fallujah, where their efforts are desperately needed. But first they are going to need to flip the slogan from "Vote or Die!" to "Die, Then Vote!" Because that is what is happening there. Escape routes have been sealed off,homes are being demolished, and an emergency health clinic has been razed—all in the name of preparing the city for January elections. In a letter to United Nations Secretary-General Kofi Annan, U.S.-appointed Iraqi Prime Minister Iyad Allawi explained that the all-out attack was required "to safeguard lives, elections and democracy in Iraq." With all the millions spent on "democracy-building" and "civil society" in Iraq, it has come to this: If you can survive attack by the world's only superpower, you get to cast a ballot. Fallujans...

09 November, 2004

October 28th, 2004By Naomi Klein Less than twenty-four hours after The Nation disclosed that former Secretary of State James Baker and The Carlyle Group were involved in a secret deal to profit from Iraq's debt to Kuwait, NBC was reporting that the deal was "dead." At The Nation, we started to get calls congratulating us on costing the Carlyle Group $1 billion, the sum the company would have received in an investment from the government of Kuwait in exchange for helping to extract $27 billion of unpaid debts from Iraq. We were flattered (sort of), until we realized that Carlyle had just pulled off a major public relations coup. When the story broke, the notoriously secretive merchant bank needed to find a way to avoid a full-blown political scandal. It chose a bold tactic: In the face of overwhelming evidence of a glaring conflict of interest between Baker's stake in Carlyle and his post as George W. Bush's special envoy on Iraq's debt, Carlyle simply denied everything. The company issued a statement saying that it does not want to be involved in the Kuwait deal "in any way, shape or form and will not invest any money raised by the...

28 October, 2004

October 14th, 2004By Naomi Klein Next week, something will happen that will unmask the upside-down morality of the invasion and occupation of Iraq. On October 21, Iraq will pay $200-million in war reparations to some of the richest countries and corporations in the world. If that seems backwards, it's because it is. Iraqis have never been awarded reparations for any of the crimes they have suffered under Saddam, or the brutal sanctions regime that claimed the lives of at least half a million people, or the U.S.-led invasion, which United Nations Secretary-General Kofi Anan recently called "illegal." Instead, Iraqis are still being forced to pay reparations for crimes committed by their former dictator. Quite apart from its crushing $125-billion sovereign debt, Iraq has paid $18.8-billion in reparations stemming from Saddam Hussein's 1990 invasion and occupation of Kuwait. This is not in itself surprising: as a condition of the ceasefire that ended the 1991 Gulf War, Saddam agreed to pay damages stemming from the invasion. More than fifty countries have made claims, with most of the money awarded to Kuwait. What is surprising is that even after Saddam was overthrown, the payments from Iraq have continued. Since Saddam was toppled in...

14 October, 2004