07 Jun If It’s All About the Trump Brand, Let’s Jam It Up
June 7th, 2017
By Naomi Klein
Well, that didn’t take long. On Monday, the Trump Organization announced plans to launch a chain of three-star hotels to target the millions of Americans who voted for Donald Trump but could never afford his gilded hotels, condos, or clubs.
Until now, Trump’s middle-class base had to settle for purchasing little chips off the Trump brand: a bottle of water, a steak, a made-in-China tie or, of course, a hat. But there is more gold in them thar voters, and it is positively un-Trumpian to leave it unmanned.