The Toronto Declaration: No Celebration of Occupation
September 3rd, 2009By Admin Originally published on http://torontodeclaration.blogspot.com As members of the Canadian and international film, culture and media arts communities, we are deeply disturbed by the Toronto International Film Festival's decision to host a celebratory spotlight on Tel Aviv. We protest that TIFF, whether intentionally or not, has become complicit in the Israeli propaganda machine. In 2008, the Israeli government and Canadian partners Sidney Greenberg of Astral Media, David Asper of Canwest Global Communications and Joel Reitman of MIJO Corporation launched "Brand Israel," a million dollar media and advertising campaign aimed at changing Canadian perceptions of Israel. Brand Israel would take the focus off Israel's treatment of Palestinians and its aggressive wars, and refocus it on achievements in medicine, science and culture. An article in Canadian Jewish News quotes Israeli consul general Amir Gissin as saying that Toronto would be the test city for a promotion that could then be deployed around the world. According to Gissin, the culmination of the campaign would be a major Israeli presence at the 2009 Toronto International Film Festival. (Andy Levy-Alzenkopf, "Brand Israel set to launch in GTA," Canadian Jewish News, August 28, 2008.) In 2009, TIFF announced that it would inaugurate its new...