No Logo: Taking Aim at the Brand Bullies was first published in December, 1999 by Knopf Canada and subsequently by Holt in the US and Harper Collins in the UK in 2000. It was an international bestseller and proclaimed “a movement bible” by The New York Times. It has been published in over 20 languages with over a million copies in print, and is a staple of the university course list, taught in hundreds of classes around the world. In 2009, a Tenth Anniversary edition was published with a new introduction.  In the last twenty years, No Logo has become a standard of political, economic and social critical analysis.

Equal parts cultural analysis, political manifesto, memoir, and journalistic exposé, No Logo was the first book to put the new grassroots resistance to corporate manipulation into clear perspective.  It vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism.  Naomi Klein’s historical analysis of the world we lived in the 1990s proves not only astonishingly prescient but more vital than ever.

In 2011, Time magazine named it as one of the Top 100 non-fiction books published since 1923. A tenth anniversary edition of No Logo was published worldwide in 2009. The Literary Review of Canada has named it one of the hundred most important Canadian books ever published.  It also won the 2001 National Business Book Award and the 2001 French Prix Médiations. In 2017, for their 200^th anniversary, UK publisher Harper Collins listed it as one of their top 200 books published in the 200 year history.  Citing it as an international bestseller and one of the world’s most influential books about the alter-globalization movement.